Istilah Glosari
Kompas - Satu-satunya Glosari Jualan yang Anda Perlukan
Revenue operations (DevOps) is a strategic approach to align and optimize the process, systems, and data across an organization's sales, marketing, and customer success teams.
DevOps mainly focus on streamlining and integrating the various stages of the customer journey, from lead generation and acquisition to customer retention and expansion.
Revenue operations is a collaborative approach that combines sales, marketing, and customer success operations to optimize revenue generation and drive business growth.
It involves aligning processes, systems, data, and teams across these functional areas to create a unified revenue engine. It also focuses on breaking down the traditional silos that exist between sales, marketing, and customer success teams.
Revenue operations perform various functions and activities, such as:
Revenue cycle operations (RCO) refers to the set of processes and activities involved in the managing and optimization of financial aspects of a business's revenue cycle. It flows end-to-end revenue generations that include billing, collections, and claims.
The four pillars of revenue operations are:
The RevOps operating model unifies sales, marketing, and customer success under a single strategy focused on revenue enablement. It centralizes data, tools, and processes to reduce silos, increase efficiency, and improve forecasting across the revenue lifecycle.
A CRM (Customer Relationship Management) system is a tool used to manage customer data and interactions. RevOps is a strategic framework that aligns people, processes, and platforms—including CRM—to optimize and accelerate revenue growth.
RevOps goes beyond CRM by focusing on cross-functional collaboration and end-to-end revenue performance.
Revenue operations is a strategic approach that aligns and optimizes the process; it highly focuses on integrating the efforts of sales, marketing, and customer success teams to enhance revenue generated and boost overall business growth.
Whereas turnover is the rate at which employees leave a company and need to be replaced and focuses on the departure of employees from an organization and the subsequent need to hire and train new employees.
Business operations work internally, and it is involved in running a company effectively and efficiently. Operations focus on the company's overall management and administration, including finance, human resources, logistics, and more.
Whereas revenue operations is a wide concept and aims to maximize profits and streamline various departments like sales, marketing, and customer support efficiently.
Marketing operations supports revenue operations by:
All in all, it creates a unified RevOps strategy that drives predictable growth.
Marketing operations integrates with revenue operations by:
It creates a seamless, data-driven RevOps framework that boosts overall efficiency and revenue performance.
To calculate the percentage of revenue from operations, use the formula:
(Operating Revenue ÷ Total Revenue) × 100
This reveals what portion of a company’s income comes directly from core business activities, helping RevOps teams evaluate operational efficiency and profitability.
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