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Glossar Begriffe
Compass - Das einzige Verkaufsglossar, das Sie brauchen
A sales demo is a crucial part of the sales process where a salesperson showcases the features and benefits of a product or service to potential customers.
It is designed to demonstrate how the product solves specific problems or meets the needs of the customer, aiming to persuade them to make a purchase.
Effective sales demos can significantly influence a buyer's decision and are often tailored to address the unique concerns and interests of the audience.
A sales demo is a presentation given by a salesperson to demonstrate the value and functionality of a product or service to prospective customers.
It typically involves a live demonstration of the product, highlighting its key features, benefits, and practical applications.
The goal of a sales demo is to provide a clear, compelling illustration of how the product can solve the customer's problems or improve their situation, ultimately leading to a purchase decision.
A sales presentation is a broader overview of the product or service, often focusing on company information, market position, and general benefits. It is more informational and less interactive.
A sales demonstration, on the other hand, is more hands-on and interactive, focusing on showing the product in action and highlighting specific features that address the customer’s needs.
While the terms are often used interchangeably, a sales demo is strategically tailored to persuade a specific prospect to purchase, focusing on their pain points.
A product demo, on the other hand, is more generalized, often used for onboarding or educational purposes.
Sales demos are part of the sales cycle, while product demos may support post-sale user training.
A sales demo example is a scenario where a sales rep walks a potential customer through a product’s features to solve a specific problem.
For instance, a SaaS company might show how their platform automates payroll processing in a live setting tailored to the prospect’s use case.
This type of sales demonstration helps build trust and engagement by showing real-world value.
A well-structured sales demo includes the following elements:
The sales demo best practices include:
Yes, well-executed sales demos often increase sales by helping buyers visualize how a product fits their workflow. A customized sales demonstration builds confidence, reduces purchase anxiety, and accelerates decision-making.
Poorly executed demos can decrease sales if they’re generic, overly technical, or fail to address the customer’s specific needs. They can confuse or overwhelm buyers, reducing interest and trust in the product.
Sales demos are especially valuable in complex B2B sales where decision-makers need to understand how the product integrates into their systems. A personalized sales demonstration clarifies value, addresses objections, and supports consensus among stakeholders.
To close a sales demo effectively, follow these steps:
A well-structured sales demo includes the following elements:
To turn a demo into a sale, you should:
The length of a sales demo can vary, but it typically lasts between 30 to 60 minutes. The duration should be long enough to cover all necessary points without overwhelming the prospect.
To sell effectively during a demo:
