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Kompas - Satu-satunya Glosarium Penjualan yang Anda Butuhkan

Perwakilan Pengembangan Penjualan

Sales Development Representatives (SDRs) play a pivotal role in driving business growth.  

SDRs are frontline professionals responsible for identifying and qualifying potential customers, ultimately creating a robust pipeline for the sales team.  

Their primary focus is on outbound prospecting through various channels, such as cold calling, email outreach, and social selling.

Apa yang dimaksud dengan perwakilan pengembangan penjualan?

Salеs dеvеlopmеnt rеprеsеntativе (SDR) adalah seorang profesional penjualan yang fokus untuk menjangkau pelanggan potensial, menemukan calon pelanggan baru, dan menentukan apakah mereka cocok dengan produk atau layanan. SDR biasanya terlibat dengan pelanggan potensial pada tahap awal proses pembelian mereka.

Di sisi lain, seorang sales reguler sering kali bekerja dengan para pemimpin yang telah memenuhi syarat dan bertanggung jawab untuk menyelesaikan transaksi penjualan.

Apa peran perwakilan pengembangan penjualan?

Seorang salеs dеvеlopmеnt rеprеsеntativе bertanggung jawab untuk menangani langkah-langkah awal dari proses penjualan, yang melibatkan aktivitas seperti outbound salеs dan markеting. Ini termasuk mengidentifikasi dan melakukan kontak pertama dengan pelanggan potensial.

What does a sales development representative do?

An SDR bridges the gap between marketing and closing sales by identifying and engaging qualified prospects.

  • Conducts outbound outreach via email, phone, and social platforms
  • Researches target accounts and identifies decision-makers
  • Builds rapport with prospects to understand their pain points
  • Sets up meetings, demos, or calls for sales closers

What is a sales development representative's job?

The SDR’s job revolves around creating a healthy sales pipeline and facilitating a smooth lead handoff.

  • Prospecting: Identifying potential customers who align with the company's ideal buyer persona. This involves researching and creating a list of prospects, then reaching out through cold calls and emails to gather information about their needs and interests.
  • Lead qualification: Assessing leads to determine their fit and readiness to buy. This process includes researching the company's challenges and needs, and determining if there's a potential match with the company's offerings.
  • Lead nurturing: Engaging with qualified leads through personalized communication, such as email campaigns and content sharing, to build trust and keep the company top-of-mind as the lead progresses through their buying journey.
  • Booking meetings: Scheduling appointments between qualified leads and sales representatives, ensuring that the sales team has the necessary information to move the deal forward effectively.

How much do sales development representatives make?

Compensation for SDRs varies, but many earn a combination of base salary and commission.

  • Average annual earnings: $45,000 to $70,000
  • Base salary typically ranges from $35,000 to $55,000
  • Performance bonuses and commissions can significantly increase total pay
  • Tech and SaaS companies often offer higher compensation packages

How to be a good sales development representative?

To succeed as an SDR, you need to master both technical and soft skills. Develop core SDR skills such as:

  • Active listening and effective questioning
  • Familiarity with CRM tools and sales platforms
  • Strong written and verbal communication
  • Stay resilient and motivated through rejection
  • Learn continuously about the product and market trends
  • Be proactive in following up and staying organized

Berdasarkan jawaban yang diberikan, karyawan dapat ditempatkan dalam tiga kategori yang berbeda:

  • Promotor
    Karyawan yang memberikan tanggapan positif atau setuju.
  • Pengkritik
    Karyawan yang bereaksi negatif atau tidak setuju.
  • Pasif
    Karyawan yang bersikap netral dalam memberikan tanggapan.

How to get hired as an SDR?

Landing a role as an SDR requires preparation, persistence, and positioning your experience effectively.

  • Customize your resume to highlight sales development representative skills
  • Gain experience through internships, entry-level sales roles, or volunteer outreach work
  • Practice mock cold calls and emails to showcase your abilities
  • Earn sales training certifications (e.g., HubSpot, Salesforce)
  • Demonstrate curiosity, coachability, and energy during interviews

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