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Kompas - Satu-satunya Glosarium Penjualan yang Anda Butuhkan
The sales pipeline represents a prospect's journey from initial contact to becoming a paying customer.
It typically consists of multiple stages: lead generation, qualification, nurturing, proposal, negotiation, and closure. Each stage requires careful attention and nurturing to advance the prospect to the next level.
Pipeline management refers to the process of overseeing and optimizing the flow of tasks, projects, or sales opportunities through various stages of development or completion.
It involves tracking and managing the progress of items as they systematically move through predefined stages.
The pipeline management theory encompasses various principles and strategies aimed at efficiently managing the flow of work, projects, or sales opportunities through a predefined process or pipeline.
This theory emphasizes the importance of clear stages, effective tracking, and timely action to ensure smooth progression and maximize outcomes.
Pipeline management in sales involves the systematic process of managing sales opportunities from initial contact to final closing.
It includes activities such as lead generation, qualification, nurturing, and deal closure. The goal is to ensure a steady flow of prospects through the pipeline and maximize the conversion rate at each stage.
Pipeline management activities may include:
Key pipeline management best practices include:
Pipeline management is important for several reasons:
Building and managing a sales pipeline involves several key steps:
Effective sales pipeline management involves several key steps:
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