20%

Increase in incentive program adoption

18%

Aumento del número de participantes en el programa de incentivos

25%

Increase in incentive payouts

About Cardekho

Asia’s biggest digital automotive solutions provider that supports the car buyers at all stages of their personal mobility journey. It has become the bridge between car buyers and all auto stakeholders including OEMs, dealers, and sellers in the country. With a diversified portfolio of offerings, the company has diligently expanded in more than 30 countries globally through its auto and non-auto solutions businesses.

Sales Team:

200+ users

Industria:

Auto retail

Ubicación:

India

Use case:

Sales performance management & gamification solution

Desafío

For over a decade and a half, the business heads of our country’s biggest digital automotive solutions provider have been calculating sales agents' incentives manually and sharing commission data to the sales team over an email. As the company grew exponentially, providing commission data visibility to the end users and calculating commissions with multiple variables in real time became challenging. 

They were on a look out for a purpose-built sales performance management platform to solve their problem.

Solución

Solución de gestión del rendimiento de las ventas

Using Compass, the company was able to automate complex commission calculations, provide the sales team with real-time visibility to target vs achievement data and improve sales rep productivity.

Compass provided: 

  • Leaderboards with clear visibility to performance and rank against competition to sales users
  • Granular visibility to the end user data based on regions and designation to business heads

Resultado

Using Compass the automotive platform could: 

  1. Provide sales reps with real-time visibility into target vs achievement with Compass mobile app and improve engagement 
  2. Design better incentive structures to the sales team as the business head had granular visibility to performance
  3. Automate incentive payouts and reduce admin efforts

Impacto

  • 20% Increase in incentive program adoption in less than 100 days 
  • 18% Increase in incentive program qualifiers in less than 100 days 
  • 25% Increase in incentive payouts in less than 100 days