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Glossaire
Compass - Le seul glossaire de vente dont vous avez besoin
A sales engagement platform is a tool that helps sales teams manage and automate their outreach across channels like email, phone, social media, and SMS.
It streamlines repetitive tasks, improves response timing, and ensures consistent, personalized engagement throughout the sales cycle.
Unlike CRMs, which are built for data management, sales engagement platforms are designed to power real-time communication and deal progression.
Une plateforme d'engagement commercial (SEP) est un outil innovant conçu pour révolutionner la manière dont les équipes de vente interagissent avec les prospects et les clients tout au long du processus de vente.
En intégrant les canaux de communication, les flux de travail et les analyses dans une interface unique et cohérente, les PES permettent aux professionnels de la vente de rationaliser leurs efforts de sensibilisation, garantissant ainsi des engagements plus cohérents et plus significatifs avec les acheteurs potentiels.
A common example of a sales engagement is a personalized email sequence sent to a prospect after they download a whitepaper.
Using a sales engagement platform, a rep can automate this outreach—starting with a thank-you email, followed by tailored messages addressing the prospect’s specific challenges and offering solutions.
This type of multi-touch, data-driven interaction—often supported by a sales intelligence and engagement platform—ensures consistent follow-up, personalized content, and timely engagement.
It can also track open rates, responses, and behavior, helping reps refine their approach and move deals forward efficiently.
A sales engagement platform is vital for today’s sales teams looking to stay competitive and efficient. Here’s why:
The best sales engagement platforms combine automation, personalization, and analytics to help teams close more deals faster.
You should use a sales engagement platform when managing multiple leads, running outbound campaigns, or scaling sales operations. They’re especially useful when timing, personalization, and consistency matter—such as in cold outreach, follow-up sequences, or nurturing mid-funnel prospects.
A sales engagement platform typically sits between your CRM and communication tools. It integrates with your CRM to sync data and uses multiple outreach channels to execute and track interactions.
The best sales engagement platforms also offer sales intelligence, helping reps prioritize leads and tailor messaging based on behavior or intent.
A sales engagement platform (SEP) and a CRM serve different roles in the sales process. CRMs manage customer data and track long-term interactions, while SEPs focus on active, real-time engagement.
In short, CRMs provide a big-picture view, while SEPs—especially the best sales engagement platforms—enable tactical execution. A sales intelligence and engagement platform combines both insights and action for better results.
It works by automating and managing touchpoints across the buyer journey.
A sales intelligence and engagement platform simplifies and accelerates the sales cycle by:
With the right sales engagement platform, modern teams can execute faster, engage smarter, and sell better.
